Market Research

Shoes - Puma is looking to expand their market share in the youth market. They want to know what shoes students are buying and what price they are paying. Also, what is most important to them (style, price, celebrity endorsement, etc.).

Cell Phones - A cell phone company is looking at offering a new smart phone. The company wants to know how many students use smart phones, what brands they use, what carrier they use, and why.

Snacks - A snack machine company is looking to stock it’s machines at schools with snacks that students would like to eat. There are a limited number of slots for snack crackers, chips, candy and snack cakes. Your job is to create a survey to find out the categories of snacks students would like and what specific snacks in each category.

Soda - A soda company wants to find out what students like to drink. A drink machine can hold carbonated drinks as well as sports drinks and non carbonated drinks like tea and chocolate milk. Your job is to find out which drinks will be most popular.

Fast Food - McDonald’s is trying to create a healthier menu. They are looking at adding a grilled chicken sandwich, a pan fried fish sandwich, or a mexican style salad, all priced at $3 each. Which of these items would be the most popular or should they be looking at adding a different item? Your job is to find out what they need to do.

Create a Google Form to conduct market research to answer the above questions. Test the form within your group before sending it out to your classmates.